Top 5 Email Service Providers for Your Lab's Marketing Campaigns
Email marketing is an essential component of a water lab's marketing plan, but it's not the same as sending individual emails. For these efforts, you'll need to craft engaging content that both appeals to a wide audience and is personal and professional in the eyes of every recipient. Using an email service can help you make your next marketing campaign efficient and successful.
Email marketing services are inexpensive or even free — and there are many options to choose from. You'll want to consider priorities like the ease of use, customization, automation, or integration with your website provider when selecting a service. To make this choice a little easier, we've narrowed down five of the best email services for water testing labs.
Tips:
- Use an email service to automate your marketing efforts and easily send professional newsletters to your contacts.
- Pick a service that meets your needs, considering which features will help you do your job as efficiently as possible.
- Save time weeding through the endless options by first considering your budget and email campaign goals.
1. Constant Contact
This is an excellent business email option for smaller labs. It's beginner-friendly, so if you haven't tried an email service before, this is a good place to start. You can use Constant Contact to manage your contacts and email lists, plus set up email templates and a marketing calendar. You'll have tracking and reporting abilities, plus integrated social media and a free image library to easily pull photos from.
Price: Free trial, then plans start at $20 per month.
2. Mailchimp
Mailchimp is a great option for labs with tight budgets. It's a massively popular email marketing service because it's simple and easy to use, plus it offers a free plan. Using Mailchimp's free option, you can send campaigns to up to 2,000 subscribers and send up to 10,000 emails per month. Most labs can easily carry out their email marketing efforts using the free plan. If you have a larger subscriber list, you can upgrade to one of the premium options, which start at $9.99 per month.
Some of Mailchimp's features include segmenting your contacts into groups, simple tracking, social media integration, and easy-to-use templates that take the design labor out of crafting your messages. However, like many things in life, you get what you pay for with email services. Mailchimp isn't the best option if you want lots of customization, automation, and direct support.
Price: Free, with upgrade options.
3. Drip
If you're looking for a service that lets you send customer emails with less effort, Drip may be the one for you. It uses artificial intelligence to automate tasks like segmenting your audience and sending automatic follow-up emails, depending on milestones like a customer opening your first message.
It's pricier than the first two options but could be a worthy investment for your lab, as its advanced features may help you build a robust email marketing campaign that saves you time and brings in new revenue.
Price: Free trial, then plans start at $49 per month.
4. Sendinblue
Sendinblue is a good midlevel email service. It's a newer option that offers SMS functionality and email marketing with drag and drop tools, so you can easily create attractive campaigns — even if you've never designed one before. Template designs are limited, which makes crafting the campaign simple but can be a con if you want highly customized options.
Price: Free for up to 300 emails per day with their branding. Premium plans start at $25.
5. Campaign Monitor
Campaign Monitor is a good option if reporting and analytics are important to you. This intuitive email service is easy to use and has built-in testing capabilities, allowing you to get clear insights on how readers are engaging with your newsletters. Through this analysis, you'll be able to pinpoint what kind of content resonates with them and identify clients who engage with your content — i.e., leads whom you'll want to reach out to regarding your testing services.
Price: $9 per month for up to 500 subscribers and 2,500 emails.
Getting started with an email marketing provider doesn't have to be a complicated process. Choosing one of these recommended services can help you quickly get started on your email marketing efforts, allowing you to better focus on finessing the messaging for your target audience.
Information presented in this article was collected by the author and is not representative of the views of IDEXX.
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