Communicate Better

As the COVID-19 pandemic continues, water testing labs are calling on virtual communication methods to stay connected with their ...

Emailing clients can be a bit intimidating, especially if you're a water lab manager without a marketing background. But ...

Without a marketing plan to reach target customers, you lack perhaps the most important component to boosting your lab's ...

Every business faces a dissatisfied or difficult customer at one time or another. As a lab manager, you have ...

Whether your customers span a small city or the entire country, three simple words should inform your water lab's marketing ...

If you recently created or revamped your water lab website, or if it's been around for years, now's a good ...

As a water lab manager, your hands are pretty full with all the daily responsibilities it takes to keep everything ...

The smaller your water lab is, the easier it is for you and your staff to express customer appreciation often. ...

Your water lab needs a strong website that exemplifies your brand, meets your audience's needs, and achieves your business goals. ...

This time of year, lab managers like you are juggling many responsibilities, and it's all too easy to let a ...

The most helpful lab marketing ideas are the ones you'll actually use. When you're practicing sound science and providing excellent ...

While some natural disasters involving water are predictable, such as the hurricanes that rear their heads between May and November, ...