Communicate Better

If you've thought about adding social media to your water lab marketing mix but shrugged off the idea, you're in ...

The customer experience is crucial to your water lab's success, but how do you know what customers are really thinking? ...

Does your water testing lab have a solid social media following? Social media may have started as a way for ...

If you want to make it easier for customers to find your water testing lab, Google is essential. And ...

Whether it's a community public education project or a simple children's book about wastewater, water management departments across the country ...

Staying in touch with your clients is an important part of your business. Not only does it help maintain your ...

Marketing your water lab may not be the foremost task in your mind, but as the manager of a busy ...

Search engine optimization (SEO) can be complicated and can sometimes feel like a full-time job. Luckily, you can optimize your ...

As a water lab manager, you've likely found marketing during a pandemic to be an unexpected and challenging effort. And ...

Every year, many lab managers ask the same question: Should I attend water conferences as a vendor? Your answer depends ...

Every July, community water systems around the U.S. provide an annual Consumer Confidence Report (CCR) to paying customers. The

As a vendor at industry conferences, you have ample opportunity to network with customers and build your water lab's ...