4 Ways to Educate the General Public on the Costs of Safe Water
If the crisis in Flint, Michigan, has taught us anything, it's that water safety is a national health priority. But ...
Communicate Better
Discover marketing and communication strategies to reach your customers.
How Water Labs Can Use Social Media for Marketing, Hiring, and Beyond
According to Statista, 90% of U.S. businesses now use social media to interact with customers and market their ...
Understanding Your Lab's Role in a Water Safety Plan
Safeguarding public health relies on identifying and mitigating disease risk. Your lab — whether it's public or private — plays ...
How to Turn Every Lab Employee Into a Brand Ambassador
Water labs and giant marketing budgets, much like a fish and dry land, are two things that don't really go ...
A Lab Manager's Guide to Communicating Price Raises to Customers
In commercial labs, a variety of factors go into determining how much tests and services should cost. Inevitably, these factors ...
How to Communicate Legionella Risk to Customers and the Community
For decades, water safety regulations have focused mainly on public water supplies, and on the contaminants that make that water ...
Digital Marketing 101 for Water Labs
With ads popping up on websites as you browse, social media influencers making the news, and newsletters hitting your inbox, ...
Explaining Product Value to Get Approval for Lab Purchases
Lab managers have to equip their facilities with the right tools and tests to keep operations running smoothly, but it ...
3 Steps to Finding Your Lab's Customer
Business growth never stops being a priority for private water testing labs. That usually means selling more services to existing ...