Communicate Better

As the COVID-19 pandemic continues, water testing labs are calling on virtual communication methods to stay connected with their …

Emailing clients can be a bit intimidating, especially if you're a water lab manager without a marketing background. But …

Without a marketing plan to reach target customers, you lack perhaps the most important component to boosting your lab's …

Every business faces a dissatisfied or difficult customer at one time or another. As a lab manager, you have …

Whether your customers span a small city or the entire country, three simple words should inform your water lab's marketing …

If you recently created or revamped your water lab website, or if it's been around for years, now's a good …

As a water lab manager, your hands are pretty full with all the daily responsibilities it takes to keep everything …

The smaller your water lab is, the easier it is for you and your staff to express customer appreciation often. …

Your water lab needs a strong website that exemplifies your brand, meets your audience's needs, and achieves your business goals. …

This time of year, lab managers like you are juggling many responsibilities, and it's all too easy to let a …

The most helpful lab marketing ideas are the ones you'll actually use. When you're practicing sound science and providing excellent …

While some natural disasters involving water are predictable, such as the hurricanes that rear their heads between May and November, …