Communicate Better

Every water lab, no matter how small, should have a website. Your lab simply won't look credible or professional without …

If one of your goals for the new year is to get more customers, try using paid search to …

Everyone with a private water well should check the mechanical status of the structure and conduct well testing at least …

Why should water lab managers listen to marketing podcasts? First and foremost, podcasts are a convenient way to learn …

Droughts are severely impacting the U.S., from the Pacific Coast to the Great Plains, and the Southwest to the upper …

So, you've decided your marketing efforts would be more efficient and effective if you hired an outside contractor to manage …

The season for water recreation is here once again — and the hope is that it will look very different …

To set your business on the path to success, you need to first understand lead generation and how it can …

To outsource, or not to outsource? That is the question that nags at most small-business owners and managers when it …

Social media can be a powerful tool to help water labs with marketing, customer service, and customer engagement, …

If you want more customers to find your water lab online, search engine optimization (SEO) tools can help your website …

Water labs handled many necessary changes in 2020 while making the best of challenging circumstances. And like many of …