3 Key Steps to Revamp Your Marketing Strategies for 2021
When you planned your marketing strategies this time last year, you never could have expected the challenges that 2020 …
Conducting Annual Performance Reviews in the Age of COVID-19
You likely have a process in place for delivering an annual performance review for each member …
3 Areas for Water Lab Business Growth in 2021
As COVID-19 continues to have long-lasting effects on the economy, it's hard to know which segments of your business will …
Annual NSF Legionella Conference Set to Go Virtual in 2021
The annual Legionella Conference put on by NSF Health Sciences and the National Environmental Health Association was planned to take …
CDC Releases New Wastewater Surveillance Sampling and Testing Guidance
The Centers for Disease Control and Prevention (CDC) issued new guidance on wastewater-based disease surveillance that includes considerations …
Social Media 101 for Water Labs: Tips for Generating Engaging Content
With the COVID-19 pandemic wearing on, digital marketing has become more important than ever for businesses and industries across the …
SEO 101 for Water Lab Websites
Search engine optimization (SEO) is essential for running a business these days. Does your water …
Ready, Set, Goal: Annual Goal Setting for Water Testing Labs
Goal setting can help prepare your lab for success in 2021. As a lab manager, you are the guiding force …
The Art of Business Planning for Water Labs: 9 Tips on Mastering the Pitch
Business planning in your water lab is an ongoing process that likely generates a slew of ideas with vastly different …
National Wastewater Surveillance Program Launched to Detect COVID-19 Outbreaks
In response to the COVID-19 pandemic, the Centers for Disease Control and Prevention (CDC) and the …
6 Strategies for Promoting Webinars and Boosting Attendance
With many trade shows currently on hold due to the COVID-19 pandemic, many water labs are expanding into webinars as …
4 Tips to Manage Holiday Stress Among Your Lab Team
Some degree of holiday stress is a reality for most people every year, but as the COVID-19 pandemic has stretched …