Marketing Strategies for Pool and Recreational Water Testing
The season for water recreation is here once again — and the hope is that it will look very different …
3 Takeaways from the Legionella Virtual Special Session, Co-Hosted by NEHA and NSF on March 9-10
The COVID-19 pandemic and resulting stay-at-home orders drastically affected building usage this past year, heightening Legionella risks. In response, NSF …
Lead Generation 101 for Water Testing Labs: 7 Steps to Success
To set your business on the path to success, you need to first understand lead generation and how it can …
Supporting Legionella Pneumophila Testing as Buildings Reopen This Spring
Closing buildings during the pandemic helped protect occupants from COVID-19, but it also heightened the risk of Legionella pneumophila growth. …
EPA Updates Sanitary Survey Tool for Recreational Waters
The Environmental Protection Agency (EPA) released a new sanitary survey tool for recreational waters called ArcGIS Survey123 that allows users …
Why You Need a Legionella Pneumophila Monitoring Program
Water utilities currently lack national guidance on how to monitor their systems for Legionella pneumophila, the species that the National …
When Should You Outsource Marketing for Your Lab?
To outsource, or not to outsource? That is the question that nags at most small-business owners and managers when it …
EPA May Revise Drinking Water Standards After Six-Year Review
Drinking water standards have changed radically since 1908, when Jersey City became the first U.S. municipality to disinfect its water …
Tracking COVID-19 Variants Through Wastewater Testing
Wastewater testing is proving critical to warn communities where fast-spreading strains of SARS-CoV-2 have taken hold. Last year, the Centers …
How to Build a Social Media Calendar for Your Water Lab
Social media can be a powerful tool to help water labs with marketing, customer service, and customer engagement, …
7 SEO Tools to Help Customers Find Your Water Lab Online
If you want more customers to find your water lab online, search engine optimization (SEO) tools can help your website …
Best Communication Tools for Water Labs in 2021
Water labs handled many necessary changes in 2020 while making the best of challenging circumstances. And like many of …