It Takes Leadership to Adjust to New Management
One key to good leadership is understanding how to be a good employee. That awareness is a big part of …
Help Customers Find Your Lab With Google My Business
If you want to make it easier for customers to find your water testing lab, Google is essential. And …
3 Creative Ways Water Professionals Are Promoting Community Engagement
Whether it's a community public education project or a simple children's book about wastewater, water management departments across the country …
Conducting a Customer Survey: 7 Important Factors
Staying in touch with your clients is an important part of your business. Not only does it help maintain your …
Smart Marketing Strategies for Success on a Tight Budget
Marketing your water lab may not be the foremost task in your mind, but as the manager of a busy …
The Era of Water Reallocation
The U.S. is entering an era of water reallocation. As excessive groundwater pumping has produced plummeting water tables, causing wells …
Water Districts Repair Damaged Watersheds After Wildfires
In an era when nearly 80% of the U.S. freshwater supply begins on forested land, wildfires …
Cybersecurity Best Practices: How Water Labs Can Protect Themselves
As ransomware attacks threaten computers and operations across the world, water sector officials are looking for ways to support and …
Preparing for Your Performance Review
A performance review for staff members is a familiar responsibility for any experienced lab manager, but preparing for your own …
Organic Search Optimization for Water Labs
Search engine optimization (SEO) can be complicated and can sometimes feel like a full-time job. Luckily, you can optimize your …
Validation vs. Verification: What's the Difference?
Validation and verification are two important processes water labs need to understand in the context of their services. While these …
What Will Marketing Your Lab Look Like in a "Post-Pandemic" World?
As a water lab manager, you've likely found marketing during a pandemic to be an unexpected and challenging effort. And …